Our online marketing experience covers many industries and media. Online marketing is a full 360 degrees process, however the main building blocks are a well built, well designed and properly optimised website and a full plan.
Once this is in place, customer acquisition is the next step, this can be achieved through numerous channels, such as search, affiliates, social media and online PR & advertising.
With the consumer then arriving on your website, it needs to be set up to achieve its goals, whether that is completing a form, informing the customer of certain information or online sales, we can provide the resources to get your site converting.
Once the site is achieving its goals, effective follow up and retention strategies need to be enabled, be it via an eCRM/email marketing campaign or further social media work.
Naturally, all of the above could and in some cases should be added to offline marketing work.
All online marketing should be underpinned by statistical analysis and we can provide a range of reports, via independent reporting systems to prove how your spend is performing.
For further information, please contact us.